In 1956 an American computer scientist, Werner Buchholz coined the word "bytes". In trying to define what I want to do with this new series, "marketing bytes" is the perfect description. Along with other writers and educators in our industry we want to give you short concise concepts you can work on to build a stronger business in photography.
Marketing Byte 103: Your Contact Page
Nobody can sell you like you ! A successful professional photography business is built on trust, personality, integrity and credibility. Yet, many of you hide behind the anonymity of a contact form. It's time to get more personal...
Give people a way to contact directly with a phone number!
Smile when you're on the phone - people can tell the difference.
Develop a system so that if you're out of town or simply away from your phone, somebody checks your messages so you can get back to people as quickly as possible.
If you work out of your home, don't answer the phone if there are kids screaming in the background, the dog barking or you're watching TV! This is about professionalism. You're much better off letting it go to voicemail and then call back ASAP when you've got control over your environment.
Since 50% of the wedding industry, for example, are part time photographers and work out of their home, it's okay to not put an address on your contact form, but give people an email address along with your phone number and then the contact form on your site. The whole idea is to give people as many options as possible and make yourself accessible!
Answer every email that comes in through your contact forms as quickly as possible. A fast response not only shows you're interested in their request, but it just might get you in ahead of a competitor.