In 1956 an American computer scientist, Werner Buchholz coined the word "bytes". In trying to define what I want to do with this new series, "marketing bytes" is the perfect description. Along with other writers and educators in our industry we want to give you short concise concepts you can work on to build a stronger business in photography.
I'm amazed by the number of simply BAD head shots people use, as if social media and your website don't really matter. So, here are some suggestions:
- You're a photographer, don't use that horrible illustration silhouette from Facebook. You're better off to NOT have a Facebook page until you can put up a good head shot.
- Make your head shot the best it can be. Stay away from grab shots in bad light, blurry images and images that don't portray your skill set.
- For your "About" page on your site, show at least two shots...one, a portrait of you and the second one of you with a camera in your hand. Personally, I love a shot of the photographer taken off of his/her right shoulder showing the photographer, the camera and in the background a subject being photographed.
I'm one of the lucky ones - my head shot was done by Gregory Heisler when we were working together on a project at Hallmark Institute a few years ago. Not everybody is lucky enough to have one of the finest photographers in the world do your head shot, but you're all lucky enough to have the skill set to get a shot that looks the part!
Illustration Credit: © Welf Aaron - Fotolia.com