You need to attend every convention you can, not just to keep up with technology, but to network and fine tune your skill set. I've written a lot about this in the past. The first quarter is loaded with great opportunities to pick up new ideas to help you build a stronger business and so many of them are at the national, regional and state conventions.
The recent IUSA show in Nashville, was actually a pretty good show, which surprised a number of us. Last year's show in Phoenix was pretty flat, but Nashville had a good crowd and a lot of solid enthusiasm from a number of exhibitors. For me there were a few major highlights...
Marathon is part of the SCU family, so you can count on seeing some helpful posts in the months ahead, all loaded with ideas on how to take full advantage of this new product. Here's a teaser...it's perfect for an engagement shoot and a clever way to do a "save the date" announcement, but with the look and feel of a Hollywood poster.
Panasonic and LUMIX
Panasonic had scheduled a number of interviews in the booth on various topics and just recently posted them on their YouTube channel. Nobody does it better than good buddy, Frederick Van Johnson of "This Week In Photo". He had a number of Luminaries on as guests, and yours truly even jumped in there for a discussion on industry trends. Ann Monteith joined Frederick and her interview is below.
Isn't time you took a LUMIX camera out for a test drive?
What they've done is brilliant and a complete reversal from the way magazines are going in this industry. While the rest of the world started out in print in then chased readership in cyber space, Sal, Taylor and the team built it online first, hitting close to 90,000 subscribers. Then, last month they rolled out with the first issue in hard copy and at the show they delivered the February issue. They're two for two now with stunning images, great content and a magazine unlike anything else in the industry. By the end of the show, all of the thousands of magazines they brought were gone!
Throughout the three days there was always something going on in the booth. They set up a small presentation area and had several of their regular contributors to the magazine doing mini-sessions. I was flattered and delighted to be included, doing a program of "Five Tips to Create a Better Website".
If you haven't seen Shutter Magazine yet, what are you waiting for? Here's the link to check out one of the most exciting publications in professional photography today. Each issue is loaded with great content and information to help you become a better photographer and business owner.
A few more highlights...Starting with Profoto
Profoto will have a huge presence at WPPI next month, so put them on your list and make sure you stop by their booth. The B1 has been referred to as the "game changer," but there's nothing less than the best with everything Profoto makes.
However, I've got to be honest...for me the biggest smile came from the creative use of a Profoto reflector! Nothing beats decent candy at a trade show! LOL
The 2015 convention and trade show season is only half over. That means you've still got time to get to some great conventions. The other day I wrote a post about being in the parade versus the sidelines and watching it go by. Here's your chance to be right in the heart of it!
See you in Las Vegas or St. Louis!