This is a back to basics kind of time in business when a hand-written thank you note is going to carry more weight than a new design for your home page. It's a time when sincerity tops technology and fulfilling a promise will be talked about long after that new lens you just bought.
Here are some examples of what got me all wound up this morning...
- Photographers who jump all over somebody because they don't like the photograph they posted, but their writing is so poor, they can't criticize the image without sounding like Billy Bob Thornton in Sling Blade.
- They preach about SEO, but their website is difficult to navigate and their images haven't been updated in two years.
- They know how to focus their camera, but they have absolutely no marketing plan. They blame the economy for their business problems, but do nothing to get people to know who they are.
- They've worked hard to have a great website, but they don't return phone calls quickly to their clients. In fact, their phone number isn't anywhere to be found on their site.
- They built a blog, but their heart just hasn't been into it lately and the last post they wrote was back in December.
- They're constantly thinking about new ways to reach new clients, but they make no eye contact when they're talking to somebody and their handshake is flimsy.
- They text at the speed of light, but they have a really hard time carrying on a conversation.
- They're so proud of the thousand images in their galleries, but only fifty are better than Uncle Harry's.
If these sound like anybody you know, let's all chip in and get them some professional help.
The photographic industry is made up of some incredibly talented artists and just like all those old westerns I watched as a kid, there's always a faster gun. There's always going to be somebody out their pushing the edge of the envelope like Devin Graham in yesterday's new SmugMug Films release that had me glued to my monitor wanting to see more. It's his passion that drives him and he talked about his desire to shoot in a way nobody else would.
I found a great quote that seems to fit this morning and since my grandfather was the one who taught me about a firm handshake and eye contact...
"My grandfather once told me that there are two kinds of people: those who work and those who take the credit. He told me to try to be in the first group; there was less competition there." Indira Gandhi
Thanks for letting me rant a little - wishing everybody a troll-less weekend filled with family, friends and plenty of smiles.