SkipCohenUniversity
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us

the SCU Blog

If Your Website Sucks - Ten Points to Help Make it Better

7/10/2017

3 Comments

 
Picture
© olly
Picture
Four years ago I ran a similar post, although I don't think my title was as eloquent!

The truth is you can't be in business today without a website. While most of you have a site, you've let it go like a garden that started out beautiful and today is loaded with weeds. Everyone has their own opinion on what makes an effective website, but here are the only things that matter: When people find your website, do they stay and look around or, are they gone in a flash, moving on to one of your competitors?

Here are some good tips to help raise the bar on the quality of your website:

1. Is your site working?  Pay attention to your site and check in at least twice a day to make sure it’s loading fast and working the way it should. Enlist the help of a few friends or employees, if your business is big enough, and make sure you check a couple of different pages each time you go on line. Regarding the most popular browser at present, it's Chrome, Internet Explorer, Safari, and Firefox. You should always check your site on at least two browsers.

2. How are your galleries? Technology today will allow you to display a lot of images without lengthy load times, but don’t compromise quality for quantity! If you don’t have enough outstanding images for your site and then put up an “under construction” sign and spend the next few days creating outstanding examples of your best work. Every image should be a "wow" image - meaning it's so good you'd only have to show that one image to get hired.
 
Here are some tips to consider on your galleries:

  • Theme your galleries with the obvious choices of your target audience. If your target is wedding clients, then theme your galleries with great examples of bridal portraiture, wedding details, the ceremony, and reception. Let your images tell the story.  If your target is family photography or children, then show traditional portraiture, Day-in-the-Life type themes with children, indoor, outdoor and themed events. Give your clients lots to look at, but don't go overboard. Personally, I believe you can tell the story of your work with no more than 8-10 outstanding images under any one category.
  • Show diversity in your skill set by including color, black and white and a few special techniques, but don’t bury them in dozens of special effects. Remember this where that line about "less is more" applies.
  • Make your galleries easy to load and give people a way to manually go through the images. Most people view images faster than the slide show tool you might put on the site, and give them the option to shut off the music! Not everybody has your taste.
  • If you’re putting a slide show on the site, then check out Photodex and ProShow Web. Their can give you the ability to present a fast-paced presentation of your skills, but keep it to no more than 3 minutes. This is a tease of your work, NOT a full-length feature film.
  • It’s one of my pet peeves, but pay attention to flesh tones and the quality of each image. Photographers who don’t pay attention to these seemingly little details will leave their clients wondering, “Which of these images represent the photographer I’m going to hire?” It becomes especially evident when you show a series of the same bride, but with exposures all over the place.
  •  Show actual album pages. Showing a completed album gives your potential clients a chance to see the finished product you’re capable of creating.  Showing album pages isn't just for bridal clients. Consider the idea for children and family portraiture as well. The point is to demonstrate your ability as a storyteller!
  • Pay attention to the continuity of images you use for graphic design elements throughout the site. If you're using images in headers and footers, for example, be consistent with your specialty. I was on a site a few years ago and the photographer was using beautiful landscape images. The problem was his target audience for the site was bridal clients. 

3. Testimonials: Unless you were just written up in a major magazine or even the local newspaper don't waste space on your site with testimonials. It's like checking references. There's no such thing as a bad reference! Personally, they're not believable, unless it's from a publication or a noted member of the community.

4. Policy Statements: I keep visiting sites where photographers list all the major components of their policies, including copyright issues, deposits, cancellation penalties, etc.  Save all of that for your contract discussion. Some of you have written policy statements that could have been authored by an IRS agent, and there's a good chance they'll scare people away.

5. Diversification: Don't create galleries of different specialties if you don't have any depth in experience or images to show. I was on a site recently where the photographer listed landscape, but only had two images to show. And, keep your galleries related to your core specialty.

6. Pricing: There's always a big discussion on pricing. My personal feeling is photographers should NOT put prices on their site, but instead say, "Packages starting at __________". This gives you a starting point. There's a lot of information out there on pricing including my own Lynda.com class. Just click on the image to the right for more information - it's not rocket science, but it is important for you to understand all your costs and your target audience.

7. Packages: Price your work in packages. In fact, one of the very best opinions on pricing comes from good buddy Sal Cincotta. His video about pricing is on the site and worth the time to listen to what he has to say.

8. Contact Information: Give people every possible way to contact you. I understand if you work out of your home and don't want to list an address, but there's no excuse for not giving people a phone number and an email address. Make yourself accessible!

9. Your Head Shot: On your about page, include a shot or two of you working with clients. One might be a shot of you with a camera in your hand, the other talking with clients or in the process of capturing their portrait. Don't waste the space on a cheesy head shot of you.

10. Remember the difference between your website and your blog. Your website is all about what you sell. Your blog is about what's in your heart. Keep them separate and work to make your site habit-forming. The greatest thing for a photographer is to have people talking about your images and sharing the link to your site.
 
There are ten tried and true tips to make your website stronger, but check it every day to make sure it's working correctly and pay attention to the quality of your galleries.

Remember, quality ALWAYS trumps quantity in the eyes of most consumers looking at your work! And sorry, but I don't buy into the idea that most clients don't know good work from bad, so why bother to spend the time to show only your best work! 

It's an education process and up to you to help them see the difference!

3 Comments
Anni link
7/11/2017 02:16:43 pm

Thanks for the post. I've been thinking of restucturing my site cause now it's more of a blog. And doesn't really display the work. Good point here. thanks

Reply
steve chatterton link
7/12/2017 10:08:45 am

Some good ideas in this article and duly noted to take in on my web site.
Thanks for sharing

Reply
David
12/20/2019 09:01:28 pm

ProShow Web is shutting down on December 31, 2019

Reply

Your comment will be posted after it is approved.


Leave a Reply.

    RSS Feed

    Picture
    Picture
    Picture
    Picture
    Your walk is just a click away
    Picture
    Picture

      Sign Up for Our Newsletter!

    Subscribe to Our Newsletter

    Our Partners

    Picture
    Picture
    Picture
    Picture
    Picture
    Picture
    Picture

    "Why?"

    Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 130 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

    Categories

    All
    Alzheimer's
    Beyond Technique
    Business
    Business Breakthroughs
    Clean Up Series
    Customer Service
    EDU10
    Excire
    F64 Lunch Bunch
    Faculty
    Fast Food Friday
    Guest Post
    Humor And Sarcasm
    Hump Day
    In The News
    Lessons Learned
    Lighting
    Luminar
    Lumix
    Marketing
    Mark's Corner
    Mind Your Own Business
    Miscellaneous
    Motivational
    One Step At A Time
    Photodex
    PhotoShelter
    PhotoTexting
    Platypod
    Podcasts
    Profoto
    Sales
    Search
    Skylum
    Social Media
    Sunday Morning Reflections
    Tamron
    Tamron Recipes
    Technique
    Throwback Thursday
    Wedding Photography
    Westcott
    Why?

Categories​

Business
Marketing
Technique
Sales
Fast Food Fridays
​

Podcasts

Tamron Recipes 
Beyond Technique
Why?
Mind Your Own Business
Pro Photographer Journey

 Partners

Tamron
Photofocus

​Lumix

Marathon Press
​Platypod
©  2019 Skip Cohen University
  • Home
  • SCU Blog
  • Our Podcasts
  • About Us