Last week I did a post about head shots, primarily in reference to your Facebook page, but let's talk about a campaign to clean up your community! Seriously, take a look at the head shots of every business owner you can find within a fifty mile radius...horrible, right?
I lived in the Los Angeles area back in my Rangefinder/WPPI days and the only professionally done business head shots, with the exception of the actor portfolios, were realtors. Sadly, most of them were overdone glamour shots, but that's so LA!
Let's move the concept into your community and it all starts with your timing. The first quarter of the year is always slow - so why not launch a head shot special and literally position it as a "Community Clean Up" campaign?
I'm betting that right now you can easily find fifty people whose head shot is horrible and could use an updated image. Look at business owners, realtors, leaders in your community, teachers, managers, doctors, even the clergy. You're going to find very few who have a great head shot.
In searching the Internet, for examples of bad head shots, I ran across an article by an acting coach in Hollywood, Matt Newton. Remember, for actors, a decent headshot is often critical to getting an audition. Here's the link to his full article, which was directed towards aspiring actors. He listed seven categories for better headshots, starting with working with a professional photographer. Even though most of you are relatively seasoned professionals, Matt Newton's tips are a solid review and a great reminder.
Go for personality over glamour.
It’s all about the eyes.
Pay attention to framing, lighting, and background.
Natural light vs. studio.
Clothing and props.
Don’t go crazy with the makeup.
The first quarter is right around the corner and you've got more than enough time to put a head shot promotion in place and launch it right after new years. It's an easy to do campaign and it's got a great side benefit - you're going to get to know the key people in your community and even better, they're going to get to know you.