Giving Back for Breast Cancer Awareness Month with X-Rite!

Intro by Skip Cohen

Community involvement and giving back are probably two of my most favorite topics to write about. It's so important for every business to find ways to give back to the community. Why? Because people like buying products from companies who do more than just sell and provide services.

Years ago I heard Jay Conrad Levinson speak at a PPA conference. He's known as the "Father of Guerilla Marketing" and in fact is the one who coined the expression. In his top one hundred things guerilla marketers need to do was give back to the community.

Well, I'm normally always writing about it from a photographer's perspective as a small business owner, but X-Rite Photo & Video just launched an October program that takes the concept one step further. I'm pretty proud to have them as an SCU partner, because of their never-ending focus on education with the variety of topics regularly addressed with their FREE webinars. They help photographers raise the bar on the quality of their images and business every day. But here's a program to share with the entire community and it kicks off this morning with Breast Cancer Awareness Month!

Just click on the "Calibrate for the Cure" products above to find how you can help and pick up your own Limited Edition PINK ColorMunki Display or ColorChecker and put 20% of your purchase back into the Breast Cancer Research Foundations's funding!