Think about how most of you buy a lens - it starts with reading a press release or something online. Then you'll pick up word-of-mouth comments, especially in the various forums on Facebook. You'll look at your existing gear and decide it's time to expand what's in your camera bag.
Tamron's "Lens-Finder" helps you figure out what the best lens is for the application you're going to be doing the most. However, it's also interesting to think through other applications - things you might need great glass for outside your core specialty.
It all starts with a drop down box for the format you're shooting.
While some of you might think this is too basic for your skill set, I like the process because it gets you thinking about the quality of your results.
And, their Father's Day "Instant Savings" promotion comes to a close in just a few days. So, if you're looking for a great gift idea or a great lens to add to your gear, click on the banner below.