Finding Your Niche in Photography

6/27/2015

I've come to believe that each of us has a personal calling that's as unique as a fingerprint - and that the best way to succeed is to discover what you love and then find a way to offer it to others in the form of service, working hard, and also allowing the energy of the universe to lead you.
Oprah Winfrey

I read the quote above and started thinking about so many friends and associates who have clearly found their personal calling. I've been incredibly fortunate in my career, surrounded by friends and artists whose passion and love for the craft is infectious. I can't name them all here, but let's look at a select few.

Think about people like Sal and Taylor Cincotta, Bryan Caporicci, Michele Celentano, Roberto Valenzuela, Lori Nordstrom and Julieanne Kost for example. There's a common denominator with each one of them - their passion. They love what they're doing and never compromise on the quality of their images, relationships, direction or their focus. If you think about it, each one has discovered what they love to do.

This post is just a quickie this morning in the hopes you'll think about your "personal calling". Photography is an art form, and you can't be the very best if you haven't yet discovered what you love and allowed yourself to be consumed by the craft.

You know how to focus your camera, but for some it's time to switch to a macro lens and discover what aspect of imaging you love best and then enjoy the journey.

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"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.