So often, when a group of photographers gets together if the topic of finding new clients comes up, there's silence because too many people either have no idea what to do, or they think they've found the secret and don't want anybody else to know about it.
Marketing Monday is the perfect time to help you develop a list of things you should be doing NOW, before the rush of the fourth quarter's seasonality hits! This list is only meant to be a beginning and certainly isn't all-inclusive. I'm hoping it will plant the seed for some of you to be more active in building your business!
Just remember, if your skill set sucks, finding clients and getting people to trust you means nothing. Any moron can get their first customer. The challenge is getting them to come back a second time, and tell all their friends. This is a word-of-mouth business, and nothing spreads faster than horror stories. But, at the positive extreme, if you've done an excellent job and exceeded client expectations, nothing has more influence than past clients talking about you and sharing your work.
Today finding clients is better described as making sure clients can find you! What good is working hard to create the finest images of your life if nobody knows who you are?
I started this by writing it's not an art form, but it does take work. No deep thinking rocket science - just time and planning. The customers are out there, but you’ve got to make sure they know who you are, where you are, and how to find you!
The goal for your business should be to thrive, not just survive!
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.