Expanding Your Focus: Photographing the Class of 2025

The Western Interstate Commission for Higher Education (WICHE) projects the number of high school graduates to peak between 3.8 million and 3.9 million in 2025.
This will be the largest graduating class in recent history. 
(Courtesy of Google)

by Skip Cohen

​We're approaching that special time of year when seasonality kicks in for so many different specialties, especially seniors. Senior photography continues to be one of the fastest-growing specialties in imaging. Unlike when I was a senior (on the right), today, it's all about capturing the subject's personality. It's about the interaction between the senior and the professional photographer. 

If you've got an interest in the senior market, you first need to ensure you've got the skill set, not just with your camera. You need great communication skills and the ability to build a relationship with your subject.

For many seniors, this may be their first time working with a professional photographer. They're as nervous about getting a portrait done as they are in dealing with some of their own self-esteem issues. That means your listening and conversational skills must be as good as your understanding of exposure, composition, and lighting!

​Unlike when I was a senior (this is where my good buddy Scott Bourne would take a shot at me and suggest that Matthew Brady and I went to school together! LOL), there are so many different products available to enhance the relationship, starting with Graduation Cards.

---

Click above for more information

This is your chance to help the 2025 grads celebrate with a great-looking Grad Card that contributes to the graduation announcement. ​Marathon Press has so much to choose from, with a special offer on gold foil enhancements available now through the end of May.

Just for a minute, think about what the class of 2025 has experienced. They were in eighth grade when the pandemic hit. They've had to deal with so many horrible challenges, including worrying about school shootings, of which, according to CNN, there have been over 180 over the last ten years. Then, add in the challenges with Mother Nature, the economy, and politics, and their role in the world going forward becomes even more special. These kids represent such a huge role in our future, and they've certainly earned the right to celebrate!

Grad cards represent one of the best tools you have to help families celebrate and appreciate the images you captured over the last year. Think back to the pride you had in the quality of the senior portraits you captured. Now it's time to put them to the very best use and create more ways to share the memories!

Click on "Sales Kit" for more information