Let's start with my favorite - your own holiday card! I've written at least a half dozen posts on the subject over the last few years, usually starting right now, as the summer comes to a close.
As a professional photographer, it's one of your very best opportunities to promote your work, holiday spirit and brand. NO PROFESSIONAL PHOTOGRAPHER SHOULD EVER SEND OUT A STORE-BOUGHT HOLIDAY CARD! Yeah, I'm yelling, but only because too many of you still don't get it.
You're artists. Why would you show somebody else's work?
Start thinking about your image for this year's card and once you have the image, it's so easy. Your image is on the front, a holiday themed message on the inside and on the back, right where the "Hallmark" label would be, is the name of your business or your name, your email address and a phone number. That's it - nothing more to do except work on your mailing list and get them sent out on time.
The images below are last year''s holiday card from Bleu, Ali and Fisher at Bleu Cotton Photography in Costa Mesa. I've shared every card of their's in posts for at least the last five years. The fun of their card series is they put themselves in the performance. Whether you want to have some fun and create an image that's unique of your family, just do a family portrait or share a stunning image you've taken of something holiday related...it doesn't matter.
The value of the card really isn't in the image used, but the marketing strength on the back. This is where you get to remind everybody what you do for a living. It's the perfect marketing message during the holiday season.
Over the years I've featured cards from so many different photographers. The challenge for you is to stop procrastinating and think about December 2014...What are you going to be sending out?
We live in the printed world - we post, tweet, email - all typed communication. Don't under-estimate the value of a hand-written note, guaranteed to get through the noise and create a memorable moment. Here are two more examples and they also show a different way to brand the back of the card.
You're an artist and you're working hard to build brand awareness for your skill set. Don't miss the opportunities to share your work and remind people why you're their number one choice when it comes to all of their photographic needs!