A few weeks ago I wrote a post about putting ColorTRUE to the test. Most of you know how low-tech I am, in fact, if there was a support group for the technically challenged, I'd be their poster child! The truth is, nothing could have been easier, but what I liked the most is what ColorTRUE does.
Most of you understand the importance of showing images that are calibrated beyond "eyeballing". Being shown thousands of images each year by photographers at meetings and conventions, that's what I find the most valuable. However, it's the ease of use that I personally get a kick out of, along with a huge benefit - seeing what images are going to look like based on different papers.
If you haven't taken the time to download the FREE app yet, it's only a click away. What good is working to create the finest images of your life if you're not showing them on a device that's calibrated?
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're coming up on 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.
Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.
Scott Bourne was the first Dean of Marketing at SCU. He helped to establish this blog as a resource for aspiring and working professional photographers. He's an educator, artist, author and from time to time you'll see his name on guest posts that are always relevant to photography and marketing!