A few weeks ago I wrote a post about putting ColorTRUE to the test. Most of you know how low-tech I am, in fact, if there was a support group for the technically challenged, I'd be their poster child! The truth is, nothing could have been easier, but what I liked the most is what ColorTRUE does.
Most of you understand the importance of showing images that are calibrated beyond "eyeballing". Being shown thousands of images each year by photographers at meetings and conventions, that's what I find the most valuable. However, it's the ease of use that I personally get a kick out of, along with a huge benefit - seeing what images are going to look like based on different papers.
If you haven't taken the time to download the FREE app yet, it's only a click away. What good is working to create the finest images of your life if you're not showing them on a device that's calibrated?
Need Help With Pricing?
It's not rocket science and profit isn't a dirty word. Bad pricing is one of the most critical mistakes artists make.
Help is just a click away. Check out the previews for Skip's Lynda.com series on "Starting a Photography Business" and "Pricing."
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound byte. Each artist shares what makes the image one of their most favorite. There were fifty different artists featured in 2016 and we anticipate doubling that in 2017. Click on the link above and you can scroll through all of the episodes to date.
Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.
Guest posts are a regular event at SCU and appear under their own heading as well as Luminary Corner.
SCU is proud to bring you some of the most recognized photographers in the industry. You'll also meet a few not so well known, but with terrific ideas to help you build a stronger business model.
Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.