The more I thought about it, the more important the word becomes in your role working with any client. Think about what it means to be a professional photographer. With the exception of the medical community, I can’t think of any other profession that involves such a profound level of trust with an outside “vendor”.
You're in people's homes. You're talking to them about the personalities of various family members. If this is an engagement shoot, you're building trust with a new client. If it's a senior shoot this may be the student's first time working with a professional photographer and most of them couldn't be more nervous.
When working with families, you’ve been introduced to their children and attended family functions. You’ve met the grandparents and the out of town relatives. You're coordinating their wardrobe and often even makeup and hairstyle. There's nothing more valuable than the trust they're putting in your skill set and understanding of how they see the world.
I've written a lot about this topic in the past and over and over again it comes up as one of the most fundamental building blocks of every artist's reputation and with the new season about to start, it's a great time to post a reminder. You've got to work to build trust with every client, even the ones that you've worked with in the past.
And, if you blow the trust with a client remember this...
"It's hard to trust someone the second time around after they already gave you one reason not to trust them."
"Trust is the glue of life. It's the most essential ingredient in effective communication.
It's the foundational principle that holds all relationships."