For years I've been commenting on the importance of being involved in the industry and saying, "You can be in the parade or on the sidelines and watch it go by!" Little did I know that Mike Ditka had a similar quote...
"If you're not in the parade, you watch the parade. That's life."
This is a short and very to the point post this morning. Let's talk about how you can be in the parade. First, you need to define "parade", which might just be limited to your own local market. For example, I've had a few blog posts go viral, which for our industry I define as anything over 5,000 reads. I don't have a dog who can skateboard and is going to get a million hits on YouTube. However, several NILMDTS posts went even higher than 5K, going over 10,000 reads. Within our "world", the photographic industry, that's an amazing number.
Let's get you into your own parade...
It's all about building brand awareness and making yourself something more than just a photographer. Build your reputation on a solid foundation and pay attention to developing your skill set and you'll be in the parade instead of watching it go by!
PS - Those three images are from the DragonCon parade last September in Atlanta.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.