I get that the "slow season" is coming to a close and you're looking for the business to ramp up into the Spring. I also know with Mother's Day, graduation, proms and Father's Day we're close to the year's second-biggest stretch of seasonality, but here's my point.
"Success" no matter what your definition - being incoming revenue or just waking up happy every day doesn't show up without effort. It's not a lottery and winning is entirely dependent on your train of thought.
One thing I've noticed about those people in our industry who we all consider at the top of their game is their success has been created with a unique ingredient in their attitude. They work hard. They have incredible technical and creative talent. But when it comes to looking for success, they just aren't worried about it. They trust the hard work is going to pay off.
On the other hand, I've talked with so many young photographers and even more established photographers who had a hard time over the last few years, and everyone is so preoccupied with making it. I can't help but feel they're all looking too hard.
It's the start of a new week, and a great time to ponder a little. For those of you who stay awake at night worrying about your business or wondering when the Success Fairy is going to tap you on the shoulder - relax and keep working hard. Keep building your network. Keep fine-tuning your skills. Stay focused on your marketing...but stop worrying about success.
If I've learned nothing else after all these years in the photographic industry and being on this planet, I've learned great things happen when you least expect them, and everything always works out for the better.
John Wooden, the legendary basketball coach is quoted as saying:
"Success comes from knowing that you did your best to become the best that you are capable of becoming. "