by Skip Cohen
If Burger King didn’t already own the rights to that tag line, it would be all over everything we’re working to build at Skip Cohen University. Education is so personal when it comes to how you learn to expand your skill set.
Here’s a prime example. My wife loves to line-dance and I’ve agreed to join her for lessons. (At this point my closest friends are lying on the floor laughing at the vision of me on a dance floor, but I’ll swallow my pride and just put up with it!) Well, I’ve discovered that not only do I have two left feet, but in an environment of 100+ people in a class, I can’t learn the steps fast enough to keep up with everybody. I'm the goofball facing north when everybody else did their turn and is facing south!
I get frustrated and so does Sheila.. I’ve got no sense of rhythm and can’t stop counting out loud or looking at my feet. I make Chris Penn in Footloose look like Rudolph Nureyev! However, when we get home, if she takes the time to take me through the steps, without any distraction, I pick it up a whole lot quicker. The same thing happens when the class is smaller. Well, we went to class last night and they hit a song I actually knew. It was the equivalent of sinking that fifty foot putt...the one that keeps you in the game and we laughed all the way home.
Well, with SCU, we’re building a resource center that will allow you to take things at your own pace. I want you to be able to build on your skill set, one step at a time with the goal being to help you thrive, not just survive. Together we'll find those benchmarks along the way that keep you in the game with feedback and more support.
On March 8-9 we’re launching SCU with a mini-program in Las Vegas, just prior to the WPPI convention. We’re going to spend a day and a half talking about lighting, posing, storytelling and marketing. You’ll have an opportunity for some hands-on shooting, time to build your network and attend what will be a first for so many of you, an “Unconference”.
Meanwhile, through the entire process I want to help you with your marketing efforts. Scott Bourne will help you with social media. Rich Harrington will help you with your presentation style and storytelling. Michael Corsentino will help you expand the diversity of your engagement shoots and contemporary portraiture while Clay Blackmore will add to your knowledge of lighting and posing to help build a consistent bread and butter business line of quality images.
It’s all about your pace, our expertise and the goal of every program we do at SCU…helping you build your business.
Registration is just a click away. See you in Vegas!
By Scott Bourne
Photographic clients buy photographs because:
1. It makes the buyer feel generous - supporting artists does that for us.
2. It makes the buyer feel smart - art is smart or so they say.
3. It makes the buyer feel like part of the creative process.
4. It is so useful there is no choice (such as wedding photo).
5. It benefits the buyer financially (because as a professional photographer you gave them an incentive to recommend you to friends.)
6. It makes the buyer feel happy.
7. The photographer is a very nice person and hard not to cheer for.
8. The work is better than anything else out there.
9. The work establishes an emotional connection.
10. The work tells a story that's important to the buyer.
11. The buyer wants to show off and having something pretty from a professional photographer to hang on the wall makes that possible.
12. The buyer is in awe of the photographer, the photo and the creative process and wants to share that with others.
Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're over 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.