Another Moment of Brilliance

11/25/2013

Another classic for the front.

A great message on the back!

by Skip Cohen

In a way this is one more reminder to get your holiday cards done while you've still got time. However, that wasn't my intent. When I did the post last week to get you thinking about holiday cards I didn't realize I'd missed one in the sequence.

Going through a box of cards from last year this morning, I ran across Bleu Cotton and Alison Pierce's holiday card from 2012. It's another classic and might even help a few of you with ideas about your own card this season.

Just remember - you need a great image on the front and your studio information on the back. There are no better marketing tools than your own holiday card this time of year!

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"Why?"

Check out "Why?" one of the most popular features on the SCU Blog. It's a very simple concept - one image, one artist and one short sound bite. Each artist shares what makes the image one of their most favorite. We're coming up on 100 artists featured since the project started. Click on the link above and you can scroll through all of the episodes to date.

Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

Scott Bourne

Scott Bourne was the first Dean of Marketing at SCU. He helped to establish this blog as a resource for aspiring and working professional photographers. He's an educator, artist, author and from time to time you'll see his name on guest posts that are always relevant to photography and marketing!

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