Another Moment of Brilliance

11/25/2013

Another classic for the front.

A great message on the back!

by Skip Cohen

In a way this is one more reminder to get your holiday cards done while you've still got time. However, that wasn't my intent. When I did the post last week to get you thinking about holiday cards I didn't realize I'd missed one in the sequence.

Going through a box of cards from last year this morning, I ran across Bleu Cotton and Alison Pierce's holiday card from 2012. It's another classic and might even help a few of you with ideas about your own card this season.

Just remember - you need a great image on the front and your studio information on the back. There are no better marketing tools than your own holiday card this time of year!

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Authors

Skip Cohen is President of SCU, founder of Marketing Essentials International and past president of Rangefinder Publishing and WPPI. He's been an active participant in the photographic industry since joining Hasselblad USA in 1987 as president. He has co-authored six books on photography and actively supports dozens of projects each year involving photographic education.

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SCU is proud to bring you some of the most recognized photographers in the industry. You'll also meet a few not so well known, but with terrific ideas to help you build a stronger business model.

Scott Bourne

Scott Bourne has retired, but as the first Dean of Marketing at SCU, a professional photographer and educator his support was critical to the success and growth of SCU. From time to time you'll see a reference to one of his Marketing Monday posts from the SCU or GoingPro archives.

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