While watching the 2010 Olympic Winter Games on television,
they joked that they were going to try out for the bobsled team after graduating from college."
First, I love BTS videos because they give you a chance to watch another artist in action. Second, a BTS video is a reminder that every shoot is a team effort - it's not just the photographer and subject involved but stylists, assistants and even the location chosen to photograph, all play a role. Third is the way a BTS video can become a marketing piece.
Last on the list is how a BTS video can become a product. I've shared some of fashion photographer, Dixie Dixon's BTS videos over the years. Dixie has found many of her clients to want the video as part of their package, because of the way it positions them as a company or manufacturer, and it's an obvious benefit to building brand awareness for Dixie.
And that brings me right to the point. Tamron has done an outstanding job making products to help you raise the bar on the quality of your images. So, why not take their support one step further and put together a BTS video of your own? For example as a wedding photographer, think about the power of a BTS video capturing the beauty, excitement and yes, chaos of the preparation on the wedding day.
Most of you now have cameras that can easily switch from still images to video. All of you have access to Photodex and ProShow Web. You have the ability to expand your skill set beyond the album with a hybrid video bringing together your images, short video clips and great music. And, if you're worried about the degree of difficulty, here's my testimonial - it's so easy, even I can do it! (Remember, my first love is marketing and business, and I'm the low-tech poster child of photography!)
So, as you watch this video, pay attention to the elements in the way Aaron tells the story. Then, start thinking about your own BTS video for any portrait or event you have coming up. Think through the way the session/event is going to unfold and then do a storyboard laying out the elements you want to highlight. This is so easy to do, but you have to take the time to think through how you want to tell the story.