A Lesson for Photographers From Netflix

by Skip Cohen

With the problems Netflix has had over the last couple of years it's hard to believe they could do something I'd view as positive and a lesson in promotion, but here's the thing. Photographers don't promote themselves enough.

Most of you do the same thing with an "About" page, galleries etc. I've shared a few outstanding videos from Justin and Mary Marantz and Bob and Dawn Davis.  However, with this piece from Netflix, that Nick Vedros sent over to me it got me thinking about photographers.

What if a photographer did a video like this of an incredible family portrait on canvas over the fire place?  Or, how about the travels a wedding album went through as a family heirloom. 

A wedding album isn't a book of memory-making photographs but the first family heirloom of a new family.  When you sell your services to cover an event like a wedding, it's not about the images, but about the moments out of time you're capturing to share with family and friends long into the future.

I love the idea of taking an album and turning it into a personality and then using it to "educate" a client on the importance of its existence, just like the tree topper in this one minute video.  I know it's a little out there, but it's the way my head's working this morning.

Wishing everybody a wonderful weekend!

---

If you are not willing to risk the unusual, you will have to settle for the ordinary.
Jim Rohn

Pearls don't lie on the seashore. If you want one, you must dive for it.
Chinese Proverb