Some time over the next few minutes, watching any of these videos, you're going to get hooked on Sal Cincotta. Once that happens, click on the link and get yourself signed up for Shutter Magazine. It's free and published under Sal's direction every month. It's loaded with great information all designed to help you deal with the challenges of being a professional photographer.
Sal Cincotta: Thoughts on Pricing
This is one of the best pieces I've ever heard on pricing and Sal really nails it in the first minute. I'm paraphrasing, but if you really want to kill your business, ignore any thoughts about how you price your products. If you haven't seen this video before it's about to become the most valuable ten minutes of your day!
This is Shutter Magazine
by Skip Cohen
It's Marketing Monday and I can't think of a better resource to help you expand your skill set than the online education you can get each month from Shutter Magazine. Sal Cincotta had a vision, to create an educational publication on line that would help you develop the skills you needed to survive...
"It's going to take more than a great image to survive in today's market!"
Each month Shutter Magazine presents articles on line with the fun of a video tip from the author about building your skills in technique, marketing and business. As you watch this video, which is the original promotional piece for the magazine, think about two things. First, where are the weak spots in your own "bag of tricks" that need further development? Second, think about how you would tell your own story, if today you were going to launch your business from scratch.
It's Marketing Monday and I can't think of a better resource to help you expand your skill set than the online education you can get each month from Shutter Magazine. Sal Cincotta had a vision, to create an educational publication on line that would help you develop the skills you needed to survive...
"It's going to take more than a great image to survive in today's market!"
Each month Shutter Magazine presents articles on line with the fun of a video tip from the author about building your skills in technique, marketing and business. As you watch this video, which is the original promotional piece for the magazine, think about two things. First, where are the weak spots in your own "bag of tricks" that need further development? Second, think about how you would tell your own story, if today you were going to launch your business from scratch.
Outside the Softbox: Client Management
You know what you need to do to manage your business, but how about the way you manage your clients? Are you creating an experience for them or just selling them images? It's another outstanding episode with Sal Cincotta. Hard to believe how much you can learn in less than six minutes!
Outside the Softbox: Raising the Bar on Bridal Shows
The introduction to this Outside the Softbox episode with Sal Cincotta says it all...
"The photography business can be a lonely place. But Sal is here to help. Sal has made incredible revenue in his business from Bridal Shows alone. Today, he helps us figure out ways to stand out and provide great strategies at Bridal shows and how to set yourself apart."
So, if you're spending the time and money to participate in bridal shows, then doesn't it make sense to be the best? And, if you're not participating in bridal shows it might be time to add them to your "to do" list!
"The photography business can be a lonely place. But Sal is here to help. Sal has made incredible revenue in his business from Bridal Shows alone. Today, he helps us figure out ways to stand out and provide great strategies at Bridal shows and how to set yourself apart."
So, if you're spending the time and money to participate in bridal shows, then doesn't it make sense to be the best? And, if you're not participating in bridal shows it might be time to add them to your "to do" list!
Exceeding Client Expecations - Are you on the right path?
It's Marketing Monday, and this short video from Sal Cincotta really hits home on some great things to think about. In fact, the description says it all!
In the photography business, things come at you fast and furious. Today, Sal explores ways to take your business down the right path to exceeding client's expectations.
In the photography business, things come at you fast and furious. Today, Sal explores ways to take your business down the right path to exceeding client's expectations.
Sal Cincotta: Making Your Business Nimble, Quick and Fast-responding!
"Let's face it, photographers are everywhere. The cameras are so incredible nowadays that it's easy to think we can run a fantastic business, take amazing photos, and charge pennies for hard work. It's so easy to follow the trends of what "the other guy" is doing and we lose focus on learning simple business tactics or expanding our creativity. Outside the Softbox is an educational discussion or tutorial with various artists that help us all think "outside the box" when dealing with our photos, creative light or our photography business.
Today, Sal explores ways to make your business nimble, quick and fast responding by answering this question that he is constantly receiving on tour: "Should I email pricing to my clients?".
Today, Sal explores ways to make your business nimble, quick and fast responding by answering this question that he is constantly receiving on tour: "Should I email pricing to my clients?".
How's Your X-Factor? How about some help from Sal Cincotta?
by Skip Cohen
If you haven't watched the whole series of Outside the Softbox with Sal Cincotta you've missed one of the best educational experiences in professional photography. Sal and I have had a lot of conversations over the last year and he put it this way, "Skip, we're cut from the same cloth!"
Sal and I share a mutual frustration with so many photographers who fail to recognize the importance of branding, marketing and simply paying attention to their business. We all share the same passion for education, which is why I'm so proud he's a member of the new SCU faculty!
This video, posted a while back as part of his educational series really hits home on the importance of making yourself different. I've said it before, your competition isn't Uncle Harry. It's the person looking back at you in the mirror every morning. There are so many tools to help you build a stronger business model and Sal is about to take you through a bunch of them right now!
And, if you're looking for more help, get yourself signed up for Shutter Magazine, Sal's new adventure into online publishing. It's free and you won't be disappointed in another great educational vehicle from one of our industry's best!
If you haven't watched the whole series of Outside the Softbox with Sal Cincotta you've missed one of the best educational experiences in professional photography. Sal and I have had a lot of conversations over the last year and he put it this way, "Skip, we're cut from the same cloth!"
Sal and I share a mutual frustration with so many photographers who fail to recognize the importance of branding, marketing and simply paying attention to their business. We all share the same passion for education, which is why I'm so proud he's a member of the new SCU faculty!
This video, posted a while back as part of his educational series really hits home on the importance of making yourself different. I've said it before, your competition isn't Uncle Harry. It's the person looking back at you in the mirror every morning. There are so many tools to help you build a stronger business model and Sal is about to take you through a bunch of them right now!
And, if you're looking for more help, get yourself signed up for Shutter Magazine, Sal's new adventure into online publishing. It's free and you won't be disappointed in another great educational vehicle from one of our industry's best!