Finding a guest post in Photodex's blog archives recently gave me an idea so many of you could incorporate to extend the services you offer your clients. Most of the time I'm always suggesting slideshows should be part of your lineup for your normal family, portrait and wedding clients. Reading this guest post from Amanda Deer Jewelry got me thinking about all the small businesses in your community.
From small gift stores, boutiques, clothing, realtors, caterers, bridal salons, spas, contractors, restaurants and even doctors there's an almost never-ending pipeline of privately owned businesses. They're all trying to figure out how to be more involved in social media, and spread the word about their companies. While the guest post below is suggesting Proshow as a tool for small businesses, as a professional photographer you've got an opportunity to take it a step further. Your skill set gives you the ability to offer a turnkey application capturing the images and video clips for the story and then putting everything together in a short commercial video.
Think about all the small businesses in your community and then find one or two to contact for a freebie. That's right, just like ambassador programs for seniors, you need a couple of clients to show examples of how you can help them tell their story. Then take it one step further and help them get the word out with Facebook and Pinterest for example.
There's that old expression about a "match made in heaven." Well, it doesn't get much easier to pitch than being able to offer your services to a new client base that takes full advantage of everything you know how to do, matched with everything they need!
Video has become a huge part of how small businesses market their goods and services. But, as a small business owner, there’s usually very little time to allocate to actually making and producing a video. That’s why tools like ProShow are so incredibly handy – they do most of the work for you and produce stunning quality results.
A little about me…I run a handmade jewelry line called Amanda Deer. We make necklaces, earrings, and bracelets in our studio in Austin, Texas and sell our products through our website, and sites like Etsy and Amazon. Having compelling visuals is key to making our brand successful and ProShow helps us do that.
We typically release a new line every quarter. Along with the line, we shoot a stylized lookbook to show off new pieces. The finished photos are used to sell our products online and we also create a few different video slideshows with ProShow for marketing on social media.
Instagram VideoProShow helps us make short, 10-20 second videos for Instagram. We’ve even done a few stop motion videos to promote some new necklaces, they are very well received and help us say so much more about our products in a short amount of time.
Lookbook VideoAlong with the click-through lookbook we provide on our website, we also put together a slideshow of all the images. This can be used on YouTube, Vimeo and even on Etsy, which has recently allowed members to upload videos to promote their products. Woohoo!
FacebookThe same lookbook video can be used on our Facebook page which gets tons of views and clicks when you add a call-to-action link at the end if we choose to use the video as an advertisement for our page.
These are just a few ways ProShow helps us market our products. If you haven’t tried it yet, give it a try!