I chose to share this particular video because I love the fact that the photographer, Andrea Belluso not only demonstrates the reflector, but shares a little of his thought process along the way. There's a lot of great information packed into just five minutes.
One of the things I enjoyed most was looking at Andrea's galleries and especially this statement that comes up immediately on his site:
"To be a professional photographer is not to have just one look and one lighting in one's pictures, but it is the ability to be able to communicate the client's message and sell the client's products with the best possible lighting according to the client's needs and demands, without ego and without pretentiousness."
There's so much content available to help you build your skill set and produce stunning images in the Profoto blog. Check it out and also visit your Profoto dealer on the latest in great lighting products - all dedicated to the quality you need to present in every image!
Andrea Belluso is an experienced photographer with more than three decades in the business. Once a month, Andrea takes us behind the scenes of a recent shoot to share some of the knowledge he has gained over the years. This time he shows us how to use the WideZoom Reflector in a creative, out-of-the-box way.
I was recently approached by the staff at Klassik Magazine asking me to do a fashion story based on the official trend forecast for 2015 stating that India will be a great source of inspiration. I gave the brief some thought and realized that I wanted to shoot different kinds of images but with a consistent look and feel – as one normally does in an editorial fashion story. I also knew I wanted a hard light with a lot of contrast and dramatic shadows.
There are a number of Profoto hard reflectors that can do this. But for this particular shoot I chose the WideZoom Reflector. The WideZoom Reflector creates a wider, more even light than any other Profoto hard reflector. For this reason I often use it as a background light. But on this shoot I decided to use it in a non-traditional way. I used it as a sidelight. This allowed me to create the heavy shadows I needed, while at the same time spilling some nice light onto the background. Also, using the same Light Shaping Tool in different ways for different shots would help me achieve the consistent look and feel I was going for.
Again, using the WideZoom Reflector as a sidelight or for creating intense shadows and a dramatic falloff is not something I usually do. But by understanding the properties of a certain tool, you are free to bend the rules and use the tool in a creative, out-of-the box way. I believe this kind of thinking is a great recipe for spicing up your lighting. Plus, the job gets a lot more fun when you do not always stick to the beaten track.
Check out more of Andreas work on his website.