There's an incredible amount of content being shared every week on the Profoto blog. One of my favorite features is "Rising Light." Harley Anderson does a terrific job with each post, putting an imaging student in the spotlight. He also presents one topic/specialty after another that's so relevant to working professionals today.
Over the years, many times when teaching a workshop, I've asked for a show of hands of how many people do table top work. Since most of my audiences are usually in the portrait/wedding category, very few hands are ever raised. But, that's what's so wrong in this industry, because wedding photographers especially have to do some of the most difficult table top shots in imaging! Think about the skill it takes to capture a truly great shot of the wedding cake. Or, how about the bride wants a picture of the cake-cutting and wants to see the engraving on a family heirloom cake knife that belonged to her grandmother!
When I saw the images below and read this post, it was an obvious addition to SCU's Profoto Showcase. Michael Scholz is an accomplished artist and Harley has chosen some exceptional images. Like so many images and posts shared from Profoto, I'm hoping a few artists might feel inspired to put a little more effort into future product type shots.
Your clients deserve the very best. While you might never need to produce a purely commercial product shot, knowledge is power, and at least understanding the craft a little better will help raise the bar on so many of your images.
Check out Profoto's blog for great posts from new material as well in their archives. Plus, if you haven't checked out the Profoto line of lighting, what are you waiting for? Visit their website and then stop into a Profoto dealer near you!
Rising Light is an article series highlighting promising photography students from all over the world. This month we introduce Michael Scholz, at Santa Monica Community College.
Michael Scholz was born and raised in Heidelberg,Germany, and spent his first 30 years with a life style that never felt quite right. After earning a graduate degree in Technical Editing from the University of Applied Sciences in Karlsruhe he spent 6-years as a project manager in a digital advertising agency, working with high-profile clients including Porsche, Vodafone, and Fujitsu. Then one day he realized he “simply didn’t feel it anymore”. He decided to take a break for a year.
Initially, Michael chose to go into video rather than still photography. After reading a blog post written by a friend in Austria about the film department at Santa Monica College (SMC) in California he decided to do something about it. He packed his bags, caught a taxi to the airport and flew to sunny California.
During his first semester at SMC he enrolled in film classes along with a class in Photography 101 to brush up on his still photography skills. By the end of the semester he began having second thoughts about making movies.
Michael admits he knew next to nothing about studio flash when he first started working with studio lights. However, after poring over umpteen ‘how-to’ lighting videos he quickly gained an understanding about lighting. Lighting has definitely changed his outlook on photography and he credits his understanding of studio lighting for enabling him to capture professional-level photographs.
Working with a Canon EOS 5D Mk II and EF 24-105mm/4L IS II USM and EF 70-200mm/2.8L IS II USM zoom lenses, Michael Scholz has developed as a product photographer and continues to push his limits as to what’s possible.
“I like to create something beautiful from nothing. I’m not comfortable being called a fine artist. If anything I’m a commercial artist.”
Michael’s 5-year plan is to open his own advertising agency where he can take full control of the creative process – including that of product photography. Asked where he’d like to open shop, Michael answered “Los Angeles… And maybe a studio in Germany too!”
School: Santa Monica Community College
Visit his website: http://www.scholzphotography.com/