I don't normally stack multiple videos in a post, but every now and then something comes along that's so worth sharing.
Introduced on YouTube just a few hours ago, these three videos take you through Profoto's new Pro10 studio flash. What I love most about them is the way they show the final results video, followed by a chance to step inside the artist's head, Iain Crawford, whose comment below says it all,
"Having the confidence to know you can freeze anything pin sharp at the power you want opens up a whole new world of creative possibilities. It's good to know that whatever you want to achieve, the Pro-10 has you covered."
And then, just to top it all off, one short video from the engineering and technology perspective. In the end you're got the complete story of Profoto's new flagship flash.
But, take it one step further - pay attention to the way they tell the story. While the Pro10 is a tangible product and obviously different from a marketing piece you might put together about you and your business, it's still a remarkable high-impact story. How would you tell yours?