This video is five years old, but as I've talked about in "Why?" - there's a great back-story behind every image. Gary Land does an outstanding job taking us through his thought process in creating this shot and in his own unique way creating a contemporary image, all in the spirit of Norman Rockwell.
As you watch the video, think about those visions you have in your own mind's eye. How would you create them and then tell the story?
Profoto not only makes incredible lighting gear, but they're always focused on helping you create the very best images of your career. Check out their blog and their YouTube video channels which are loaded with valuable how-to content. Just click either link below.