With each guest post in Luminary Corner, I'm blown away by the diversity of these artists. They're an incredibly talented group of people, but even more impressive than their skill set is the passion they have for the craft. Over and over again they're pushing the envelope with a never-ending display of game-changing creativity.
What a kick to have this post this morning from Giulio Sciorio. Check out his website and pay close attention to his workshop schedule. He's teaching some outstanding concepts in hybrid technology and animated portraits. Here's your chance to bring a new dimension to your work.
You'll also find the latest from Giulio and the other members of the LUMIX Luminary team in the LUMIX Lounge, a great place to follow their infectious creativity!
Moving from a large “serious” looking camera to a small mirrorless camera was both challenging and exciting for me at the same time. However, there were some similarities with this transition to mirrorless as to the move from analog to digital. Overall the joy’s outweigh the challenges which is why I never went back to a DSLR. Below are some joy’s and challenges that I had to deal with when moving to a small camera. I hope these help you think differently about photography, creativity and running a smart business.
A small and light camera means I can take my Lumix with me everywhere I go: Joy - Being able to take a camera as small as a GM1 or even my GH4 (when I need a full featured hybrid camera) means I can take a camera with publishable image quality everywhere. I’m not relying on my iPhone as my take along camera anymore. Plus on assignments, my Lumix kit is half the weight of my DSLR’s. My back don’t scream at me the day after a long shoot anymore.
Clients won’t take me seriously: Challenge - Like most creative challenges, this challenge is one that lived in my head. Thing is clients hire me because of my artistic vision and that I deliver that vision on time and on budget (most of the time). That said, I eased my clients into the idea of seeing me show up with a camera that looks half the size and one that might be silver with a red strap. :-) As part of my marketing efforts I shoot personal assignments and share with my clients. I shot a few personal assignments with my small camera and presented them to my clients. Their response was quite favorable which is when I told them it was with a small camera. Their response to my openness was to give me assignments based on my personal work. That is when I started to shoot assignments exclusively with a mirrorless camera.
If you’re selling your vision it don’t matter what you shoot with. No one can replace you regardless of camera.
Shooting lighter meant shooting faster: Joy! - My first assignment with the Lumix GH3 was an experience in ease. The gear is so much lighter and faster to setup (I practice pre-processing) that when I show up on the shoot I already have my desired looks built in. This allows me to shoot full sized JPEG’s with RAW’s and in tight deadline I deliver the full sized JPEG’s to the client via Dropbox while at the shoot. I’m able to offer such a fast turn around because I preprocess my images, I get a live view of what I’m capturing and I’ll transfer the JPEG’s to my iOS device over WiFi which backs up to Dropbox automatically. Bonus - because I’ve been able to shoot faster than before I began to make it a practice of shooting short video clips with each shoot regardless if asked or not. Because the camera has a true live view I don’t guess what the final shot will look like. I can see it live which at that point I just capture either a still, a short motion clip or both at the same time. Everything looks the same, I can deliver over the web right away which means I’m my clients hero. I’m going above and beyond and I have more media to license which means more money.
Video and Still example of an assignment for Panasonic’s GM1 Launch:
Growing my Business: Joy! - Any transition to new technology in a particular industry has it’s benefits and challenges. That said I must add that this transition from DSLR and static photos to a hybrid camera (specifically the Lumix GH) was easier than I thought. Most all the fears I had were in my head which I had to overcome by facing the challenges head on. Any smart business owner makes time to look for new ways to grow their business. Since I’m able to shoot faster than before, adding on hybrid products (still + video + sound) was a no brainer. Understanding that core concept that with a Lumix camera I can shoot video using the same settings as my still photographer was one of the biggest breakthroughs in my career.
As a business owner that sells media (my products) I can now capture more media (still, video and sound) in less time which makes me more profit. The fact that the camera is lighter, smaller and less costly is icing on the cake.