Levi redefines passion when it comes to imaging. In fact, the collage below is a collection of images by Levi, friends and family that I lifted off his Facebook page, because they really help show who he is. In fact, if you were at the Bay Photo party at WPPI, then you caught Levi capturing his trademark "Steve Jobs" pose of many of the guests that night. He even got me to stand still at the party.
He's got an interesting point about Facebook in today's guest post. Levi is a great photographer to follow and the easiest way to keep track of him is just link to his Facebook page. And, if you're at a conference or trade show and catch him on the floor, just walk up and introduce yourself. There's isn't a more approachable artist in the industry.
Do you know what I love? Photography conferences. They are the best place to meet like-minded people and make
new friends. For example, I'm really looking forward to Photoshop World in a few weeks where I'll not only meet
new people, but I'll also meet up with my pals from around the world. It's awesome, and I'll do everything I can to
reaffirm relationships with people and companies.
But do you know what I won't do? I won't ask any of my industry friends to "like" my Facebook page, and you
Photographers Cost Me Money on Facebook
Facebook can be beneficial for small businesses. Most photographers I know have a business page on Facebook--which is good since clients probably hang out on Facebook-- and most have invited me to "like" it. I understand this-I want my photography peers to see my work, too, and my Facebook page might be a good place to share my latest
work. But it costs me money to have photographers "like" my page.
Facebook is paid for by advertisers, and one catch is that only a certain percentage of your business page audience
will see a post unless you pay for promotion;I think it's as little as 6% will even see it in their time lines. If you're paying for exposure, you want results by reaching your clients (you know, those people who will give you
money to do your work). Chances are, photographers aren't your potential clients, but they are a part of the
impressions you paid to make.
Facebook doesn't distinguish who your post will reach: impressions are impressions. I love to have kudos from my
industry friends, but I'm not willing to pay for that privilege, and I don't think you should, either. If you want to spend money on photographers, buy them lunch instead.
See you on Instagram.